On Page SEO tips and tricks
The ultimate goal of a blogger is to rank higher on Google. You need to write catchy article that holds visitor and encourage them to scroll down till the end.
But how do you rank well on Google?
It all starts with SEO (Search Engine Optimization).
SEO is simply defined as search engine optimization: meaning optimizing your website in a way which can help you to rank ahead of others in search engine results, or in other words improving our SERP (Search Engines Page Result).
There are primarily two types of search engine optimization, one is known as “On-Page” search engine optimization and another is “Off Page”. In this article, we will focus only “ON-PAGE SEO”
This article will explain you in most simple and practical manner what on page optimization actually is.
By doing on page SEO we primarily focus on the following parts of the article:-
Permalink should always be small and should contain relevant keywords. Permalink is what comes after our domain name which uniquely identifies our post. Google generally gives more importance to the initial three words of our Permalink so you should always place your target keyword there.
Short URL not only helps in search engine ranking but also makes our search results more attractive and hence improves the “click through rate” known as CTR. For example, if a hundred users see your site on first page of the Google and 20 of them click on your link then your CTR will be 20%.
As explained above Google gives more importance to the initial few words so not only your targeted keywords should be in your post title, but they should be placed in the initial position. Title having targeted keyword is the most important part of on page SEO.
Just having text will not suffice the purpose. You should compliment your article text with images and videos as well. Having multimedia on your website will make a user stay for a longer time and will decrease your bounce rate. As Google also considers user behavior in ranking factors, the time spent on your website is extremely important.
Always try to use the relevant keywords within the first hundred words off your article. The earlier the keywords are placed, the easier it becomes for search engines to understand what your article is about.
- Website loading speed
Search engines also record the time your website takes to load. Hence, if you are using high-quality images, it is important to first compress them before uploading to your website. You can even use a plug-in to do this like “Imsanity”. Technically your websites should not take more than four seconds to load because it is proven by research that 75% of subscribers will not return to your website if it takes a longer time to open. They are a lot of tools available online which you can use to check your website loading time.
Pingdom is one of them.
Try to use modifiers like best, top, famous, tips, complete guide, review, helpful etc in your post title. For example, if you are writing an article on ways to make money online then your title could be
- Top 10 ways to make money online.
- 15 famous ways to make money online.
- Best ways to make money online.
- A Complete guide on how to make money online.
- Tips to make money Online.
People tend to click on the articles with these modifiers.
- Social Sharing
It is obvious that you should always use social sharing buttons on your website. The easier it is for people to share your stuff, the more organic traffic you will get.
Remember one thing to get high shares on Social Media you need to have a very catch title.
- Longer Content
The longer the content, the easier it is for your website to rank higher. Long form content not only helps in SEO but also makes your readers stay for a longer time. An article with minimum 2000 words is considered good for high-ranking.
- Internal Links
Internal links mean having a hyperlink of your other articles within your posts. However the link shared in the post should be relevant to the current article. As a rule of thumb, every article should have a minimum of 2 links to any older content on your website.
- Image Text
People make a big mistake when they simply upload an image to their post without changing its name. Having keywords as your image name is also important for search engine ranking. You should consider using ALT Tag for better SEO.